With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

App Tracking Transparency has not eliminated tracking. What it has done is reduce its reach, increase its cost, and give ...

China’s state-backed China Advertising Association is already looking for ways to get around Apple’s upcoming App Tracking Transparency feature, the Financial Times reported Tuesday. The ...

In iOS 14.5, which is scheduled to be released in the spring of 2021, Apple plans to implement a feature called ` ` Application Tracking Transparency (ATT) '' that allows users to choose whether or ...

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A new iPhone software update called iOS 14.5 is coming next week. It includes a new privacy option called "app tracking transparency," which allows users to decide every time they open an app if they ...

Following legal disputes in Europe, Apple has now threatened to pull out its App Tracking Transparency feature from the region, as it's facing legal battles in Germany, Italy, and other countries, ...

The Italian antitrust agency says Apple abuses its dominant market position with the App Store and has fined it $115 million having apparently misunderstood App Tracking Transparency. Italy's Autorita ...

With the widespread use of smartphones, laptops and other devices, concerns about privacy in apps become more important every day. Many apps, websites and streaming services demand substantial ...