Awe greets these Top 7 AR picks. The rush comes because several major players shipped hardware or revealed roadmaps in 2025, ...

At one point the television was the closest thing to making viewers feel they were physically experiencing something from their couch. Today augmented reality has given companies the ability to put to ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Although we read about augmented reality in the popular press, the focus tends toward consumer expereinces like Pokemon Go and Snapchat. Although the consumer side of AR is huge, there are important ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Augmented reality and virtual reality technology have an almost limitless potential. They can start new categories – holographic meetings, anyone? – or add a new dimension to established categories.

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

Medical schools are also looking into how augmented and virtual reality can play a part in training future doctors and surgeons with better simulations. The University of Nebraska Medical Center has ...

There's one technology that excites Apple CEO Tim Cook more than others: augmented reality, or software that lets you see virtual objects in the real world, either through a smartphone's camera or one ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...