Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

SAN FRANCISCO, November 12, 2025--6sense®, the first agent-powered Revenue Intelligence platform, today released its 2025 Buyer Experience Report, an annual global study examining how B2B purchasing ...

A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today. For B2B organizations, the quality, personalization and innovation of ...

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? After all, B2B account teams are usually quite involved with clients throughout a ...

Business clients now expect the same efficient, friction-free digital CX as your consumer base demands, says this tech CEO. Think about the last time you opened Netflix on your tablet or smart TV.

“Most media distribution favors public companies announcing earnings, leaving B2B brands struggling for visibility,” said Melih Oztalay, CEO of SmartFinds Marketing. “We developed SmartPress to give ...

This new Showpad report, “The New B2B Buyer Experience,” features exclusive new data to help you transform your sales team and prepare them for the future. B2B buying is changing, with longer paths to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business to business (B2B) customer journey is far from linear and straightforward. On ...

As a testament to its scale and effectiveness, Ecer.com has amassed a network of over 2.6 million registered suppliers. It services a buyer base spanning over 150 countries and regions, successfully ...

AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the launch of its new B2B ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. With all the things B2B companies must do to be successful, ...

Samsung Australia has made a series of key leadership appointments within its Integrated B2B division, signalling a renewed ...