The behavior graph is a dynamic, real-time representation of consumer actions that offers a more accurate understanding of intent compared to traditional demographic-based models. Artificial ...

PayPal (PYPL) announced the launch of PayPal’s Transaction Graph Insights & Measurement program, providing merchants & advertisers with a unique, ...

Context: In the evaluation of the Healthy Kids, Healthy Communities initiative, investigators implemented Group Model Building (GMB) to promote systems thinking at the community level. As part of the ...

It’s been a year since social rewards and analytics company, Badgeville took home the prize for Audience Choice Winner at TechCrunch Disrupt 2010. Today, Founder and CEO Kris Duggan spoke at this year ...

Operationally define challenging behaviors. Challenging behaviors should be defined in terms that are specific, observable, and measureable (i.e., one can see and count the behaviors). Be specific ...