For more than 80 years, prominent athletes have been featured on the front of a Wheaties box, including Michael Jordan, Lebron James, Simone Biles and Muhammad Ali. And now, NFL brothers J.J. and T.J.

For the first time in the history of mixed martial arts, a UFC fighter has the chance to land the cover on a box of Wheaties. The iconic cereal brand that intially debuted featuring athletes on the ...

The Breakfast of Champions has long been a lucrative rite of passage for Olympians. Here’s how much it pays to be the face of it. Caitlyn Jenner never expected to get rich from the 1976 Summer ...

Tommie Smith, the 1968 Olympic 200 meter winner known for raising a black-gloved fist on the medal stand, will grace the cover of the Wheaties cereal box. The General Mills-based cereal will offer a ...

Sony, Marvel, Insomniac Games, and General Mills have banded together to the game Marvel’s Spider-Man 2 on the Wheaties cereal box. The cereal box will come in two forms, one featuring Spider-Man and ...

(WLUK) -- For the first time ever, the Wheaties cereal box will feature a pair of brothers -- and it's the Watt brothers from Wisconsin. Pewaukee natives J.J. and T.J. Watt will soon grace the front ...

PORTLAND, Ore. -- Shortly after practice on Wednesday, Winterhawks Forward Nic Petan took time to sign a couple of cereal box covers. It wasn't just any cereal, it was 'Shreddies' and Petan is on the ...

Video game cereal boxes may have made a recent comeback, but their releases are still few and far between. In the past, major cereal brands were aching to get an iconic video game character like Mario ...