As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Creating and publishing your own ebook is easier than ever before. There are several apps you can use to create your masterpiece—two of which are free—and (happily) there are fewer snafus to watch out ...