Digital advertisers often become enamored with ad tech at the expense of creative. “We are still miles from being able to generate great varieties of good creative to suit the various permutations of ...

Waking up in the morning is almost like a magical experience these days for Ratana Tarakulsathit. "My mornings are better because I feel a little more focused; I feel, more like, just a little more ...

SINGAPORE--The launch of its new Internet-connected devices marks Creative Technology's efforts to move beyond a music device provider and become a wireless entertainment player. During a media ...

The core of the Re:Imagine is a wedge-shaped audio hub, the Horizon Base Unit, for power, audio and device connections. It has a headphone out, line in and out, mic in, Toslink optical in and a USB ...

As we were presenting work to a client a question came up: “Where is the Latino relevance in the execution?” Frequently, when presenting creative work for the Hispanic market, there is tension in ...

Creative's Sound Blaster is making a resurgence, with the brand switching to a modular sound card that doesn't look like ...

“the creative” is a column focused on the creative side of digital marketing. Tom Moran is Executive Creative Director of Seattle-based digital shop POP. If you work at an advertising agency today, ...

Apple has a new patent, granted today by the USPTO, that details how wireless devices like iPhones and iPads might become context-specific remote input gadgets for use with creative desktop apps like ...