As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

Wylie Wong is a freelance journalist who specializes in business, technology and sports. He is a regular contributor to the CDW family of technology magazines. The organization that operates the ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

ServiceNow Inc. today introduced a new customer relationship management platform and two tools that will make it easier for customers to use artificial intelligence agents. The software maker detailed ...

This is about leveraging data and technology to understand and respond to customers, employees, suppliers and stakeholders in faster and more efficient ways. Enhancing experiences. Integrating tools, ...

360-degree views of the customer provide a comprehensive landscape of a client's financial situation and enable more personalized and effective advice. This holistic understanding helps build stronger ...

Business owners sometimes tell Ben Meredith they don't have — and don't need — a customer relationship management system. "Well, you probably do have a system, whether it's Outlook contacts or an ...