A popular hair-care product has the opposite effect — instead causing users’ locks to fall out, according to a new lawsuit brought against DevaCurl by dozens of unhappy customers. The plaintiffs say ...

Several women have accused the popular hair brand of damaging their hair. Popular hair care and styling brand DevaCurl is facing backlash as well as a call for partipants in a class-action lawsuit ...

NEW YORK CITY -- The maker of a line of hair care products created in New York City and popular with people who have curly hair is retesting its own products amid mounting complaints from customers.

Last month, beauty YouTuber Ayesha Malik released a video advising her 203,000 subscribers not to buy products from curly hair-care brand DevaCurl. Malik, who previously worked with the brand as an ...

HOW THE STYLIST USED A SOCIAL PLATFORM TO MOBILIZE ENOUGH CONSUMERS TO FILE A CLASS ACTION SUIT FOR MILLIONS. >> IF SOCIAL MEDIA IS USED TO TELL STORY, STEPHANIE’S A STORY IS ABOUT HER HAIR. SHE ...

Over the last few weeks DevaCurl customers have been coming out and addressing their concerns with DevaCurl’s product. Claims of hair loss, damage to the curl type/texture, scalp damage and even ...