Every B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research. Although much of the ...

Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer ...

In recent weeks, Forrester published “2017 Predictions: Dynamics That Will Shape The Future In The Age Of The Customer.” In the report, the authors note that “The customer is the fundamental driver of ...

While Google’s Chrome web browser has seen substantial gains in worldwide market share in the past few years, Internet Explorer still holds a steady lead in workplace usage, according to a new ...

Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large ...

Forrester, the respected market research group, has just published a brutal report on Facebook based on a survey of 395 marketing executives. The conclusion ...

Finastra, a financial services software provider, has been identified as a leader in “The Forrester Wave: Digital Banking Processing Platforms (DBPP) (Retail Banking), Q3 2020” report. Forrester is an ...

For years, maybe decades, agencies and clients have complained about the process of searching for and hiring ad agencies. Both sides complain about the time consumption. Agencies gripe about having to ...

Digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR), according to a Forrester report shared with Marketing Dive. According to "The US Digital ...

Where people access the Internet via tablets. Three years ago, the very first iPad rolled of an assembly line, and corporate board rooms and IT departments have never been the same. Analysts at ...

Despite years of chewing the digital cud — not to mention a global financial downturn — there’s no sign of the U.S. or European ecommerce cash-cows ailing, according to two new forecasts from ...

Amazon Web Services (AWS) reigns supreme as the developer platform of choice while Windows Azure is showing impressive growth, according to a survey conducted by Forrester Research. The third-quarter ...