Golf Pride is a colossus within the golf industry making many of the best golf grips in the game. Chances are if you are reading this, you have definitely picked up a golf club before and if so, it is ...

For years reminder grips were a staple on the clubs tour players used (Ben Hogan, in fact, was known to place part of a wire hangar under his grips to promote a weak grip to prevent the hook he hated) ...

Even in 2025, with customers willing to spend thousands of dollars on a set of custom-built golf clubs, grips are still often overlooked in the fitting process. On this week’s episode of GOLF’s Fully ...

Watch the best free throw shooters in basketball, and you’ll notice they always bounce the ball a specific number of times, maybe tug on their shirt sleeve or spin the ball in their hands a certain ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...