Your business's online reputation is often the first thing people notice, and what they find can directly influence their perception of you and the choices they make. A single negative article, an ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

For established brands or emerging franchisors wanting to connect with their base, here’s actionable advice for improving industrywide reputation. A franchisor’s brand reputation is shaped by the ...