Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money without a return on your investment. Below are five tips to help make sure you are on ...

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...

Direct mail delivers proven results, but are you getting the best possible performance from your campaigns? Many marketers skip testing because they assume it’s too complex or too expensive. But ...