Do your prospects see the value of your product or service? Have you done everything possible to increase your product or service’s perceived value? When you make providing benefits to your customers ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose ...

Making up an essential part of your business model, the price of your product or service is one decision you don’t want to get wrong. Price too low and you could not only be missing out on profits, ...

Product pricing has been an age-old challenge for business leaders: How do you maximize revenue growth without alienating customers? Previously, leaders relied on traditional methods such as cost-plus ...

QUESTION: I am in a quandary about how to price my products. Can you please provide pricing options for products and services? ANSWER: There are a number of pricing options, depending on the type of ...

QUESTION: I own and operate a small hardware store. We have a wide variety of household items and stock only name brand items. How do we compete with the “big box” stores who compete on price alone?