LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The Star Wars partnership between LEGO and Lucasfilm celebrates its 25th anniversary in 2024, so expect to see a lot of special new products come down the pipeline this year. In addition to the sets, ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The LEGO Star Wars: Rebuild the Galaxy Disney+ special brought Darth Jar Jar to life. Fans could not have expected to see this most cherished theory about Jar Jar being a secret dark side agent evolve ...

It’s a very safe bet that LEGO will have a major new Star Wars set or two up for grabs as part of the May 4th / Star Wars Day celebrations, especially since 2024 marks the 25th anniversary of their ...

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...