NBA Commissioner Adam Silver is interviewed during Amazon’s first-ever live streamed NBA game on Friday. (Screenshots via Prime Video stream) “It is here, it is real, it is happening,” said play-by-play announcer Ian Eagle. “The NBA on Prime.”

One of the sports world’s most intriguing start-up companies is renewing its long-term partnership with its first-ever major professional sports league partner.

Targeting NBA player props will be a popular way to approach Wednesday's NBA betting at online sports betting sites. With NBA odds available for almost every player in every game at sportsbooks, the ITL team's model,