Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather targeting and ...

In recent years, there’s been a noticeable shift in how small and midsized businesses (SMBs) approach marketing. After years of outsourcing to large, impersonal service providers, many are ...

October 27, 2025 – PRESSADVANTAGE – In Fall 2025, a major transformation is underway in how local businesses appear online, ...

The MarketWatch News Department was not involved in the creation of this content. New Industry Roadmaps Reveal How AI and Automation Are Rewriting the Rules of Local Growth for Franchises, ...

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

Whether you’re a café in Chatham, a contractor in Orleans, or a nonprofit in Hyannis, the key to year-round marketing success ...

NEW YORK, Sept. 29, 2025 /PRNewswire/ -- Locality, the leading local video solutions provider, today announced the launch of its Advanced Audience Engine, a proprietary identity and activation ...

DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...

Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a much more targeted way alongside linear and digital. The ...