Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...

GenAI is super advanced – but it doesn’t replace predictive AI, it only augments it. The two will remain intrinsically ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s consumers expect personalized service and an ...

The top-ranked consultants who not only survive but are thriving in the current demanding business world work with desire and dedicate themselves to understanding the client, the business segments, ...

Annie Wilson is a senior lecturer of marketing at the Wharton School of the University of Pennsylvania. Ryan Hamilton is an associate professor of marketing at Emory University’s Goizueta Business ...

Bottom line is that you’re in business to make money. If your customers aren’t paying you, that’s a serious cash flow problem. If they’re slow to pay, that’s a problem as well. While late invoices are ...

Customer relationship management (CRM) programs for small businesses abound these days, but few as affordable and flexible as QuickBooks Customer Manager from Intuit. The $80 program combines ...

Second, the vendor and its personnel may be providing services to your organization remotely from the vendor’s facilities, such as a Software as a Service (SaaS) cloud-based software service (e.g., ...

Managers today have a huge unaddressed opportunity to engage and manage their large, profit-draining customers, creating win-win relationships that rapidly increase profits and lock in these key ...