Businesses have evolved to sell in a vast array of digital spaces, such as websites, mobile apps, and social media. Now, video games have entered the e-commerce mix, starting with Roblox. The San ...

Roblox RBLX had an amazing second quarter, with impressive growth in users and paying users. However, the strength was driven by so-called viral hits, which could lead to unevenness in future growth.

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.