After migrating your store to a new platform such as Wix, Shopify or BigCommerce (Full disclosure: My company uses BigCommerce), you want to make sure that visitors complete a certain desired action.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire Effective ...

If you’re like most web professionals, you’re going into the New Year thinking, how do I get more sales, more revenue, and better records than last year? It’s no secret that conversion rate ...

Marketers creating video have a laundry list of optimization tasks to complete to make the most out of their programs. More than half of marketers say video is on the top of the charts for supporting ...

The best way to improve the results of a search engine optimization campaign is to increase the effectiveness of the traffic being driven by your efforts. This is as true for search engine marketing ...

I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach someone to write, I just drew her name using lines dots and told her to draw ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive. According to ...