After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and ...

Alana Sandel is a Chief Experience Officer at Marketing For Wellness, an agency committed to supporting brands that stand for well-being.

Objectives set forth what you want to accomplish as you launch your new product. The best objectives meet the SMART test: They are specific, measurable, achievable, relevant to what you're doing and ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

For questions about branded merchandise, including vendors, guidelines and more, please contact Chloe Milbrand at cmilbran@buffalo.edu. Sometimes known as promo gifts, giveaways or “swag,” promotional ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

CHEONGJU, South Korea & KUALA LUMPUR, Malaysia--(BUSINESS WIRE)--Chungcheongbuk-do has started to secure export channels for promising exporters in North Chungcheong Province to the Malaysian market.

CHEONGJU, South Korea & JAKARTA, Indonesia--(BUSINESS WIRE)--Chungcheongbuk-do has started to secure export channels for promising exporters in North Chungcheong Province to the Indonesian market.