The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Programmatic Display Advertising Market - With Forecast (2016-2021)" report to their offering. The United States is the ...

Since the first programmatic display ads appeared almost 30 years ago, programmatic advertising has gone from strength to strength. Its popularity has particularly soared in recent years. This year, ...

Research firm eMarketer claims the media industry has already reached the tipping point in terms of programmatic media trading in its first break-out of the UK media sector, which also notes that ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Mobile advertising is increasingly becoming a programmatic buy for advertisers, accounting for two thirds of mobile ad sales in the UK, according to a report. Some 64 per cent of display and video ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. Today, ...

“There is no future in the programmatic display market for publishers. It’s a path to nowhere.” I’m going to focus on the last one, because a vital future focus is the return of contextuality.

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Nativo, an ad-tech platform for marketers and publishers to automate and measure native advertising, on Tuesday named John Haake as its SVP of Marketing. Haake will be responsible for managing all the ...