Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing Dive.

Artur is a copywriter and SEO specialist, as well as a small business owner. In his free time, he loves to play computer games and is glad that he was able to connect his professional career with his ...

American Eagle will make its Roblox debut to promote a spring "Members Always" collection that draws on vintage and prep styles and emphasizes inclusivity, per a news release. The retailer partnered ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

The popular online gaming platform Roblox, which hosts millions of user-created games, is being sued by families and state attorneys general who claim online predators can groom, extort and exploit ...

The first lawsuit against the popular video game Roblox has been filed in North Carolina. On Thursday, Dolman Law Group filed a complaint on behalf of a High Point mom and her daughter, both ...