Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

Roblox has a growing user base of younger children. By hosting events, Roblox keeps users on its platform as they age up. Events hosted in the metaverse provide many opportunities for monetization. In ...

If you want to see what the future of the internet looks like, peek over your kid’s shoulder while they’re using Roblox. The online platform is filled with free games, experiences, and social hangouts ...

The following was previously published in an earlier edition of Marketing Insider. Every day brings new headlines about misfortune in the metaverse, and crisis in cryptocurrency. But one platform ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Roblox released its second-quarter earnings report on August 9, and the big news on the money front is that the company faced a decline in bookings, defined as "revenue plus the change in deferred ...

Karlie Kloss, the doe-eyed supermodel who has walked for everyone from Marc Jacobs to Oscar de la Renta, has obviously done quite well in the real world. So one might be surprised to hear she’s become ...