Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Cyberattacks are on the rise, and 70% of all attacks in 2025 targeted critical infrastructure organizations. This just goes ...

The job of a marketer is to build relationships with consumers. In the past, marketers accomplished this with wide-ranging communication — essentially, “spray and pray” methods. Today, however, ...

This paper proposes an information theory approach to estimate the number of changepoints and their locations in a climatic time series. A model is introduced that has an unknown number of ...