Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

An anonymous source briefed on the messaging app's ad-tech partners told Adweek, "It's a natural progression for Snapchat — they see that this is a success that Facebook had." For Snapchat advertisers ...

Snapchat's popularity with younger users has helped it eat into an important segment of Facebook's audience. Now Snapchat is stepping up its attack on another major pillar of Facebook's business: ...

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snapchat is edging closer to one of ...