NBA legend Grant Hill had several high-profile endorsements during his pro career. One of them inspired Fila’s next collaborative sneaker release. The baller appeared in several timeless Sprite ads ...

Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, “Turn Up ...

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign. The company is running mobile banner ads within TV Guide?s iPhone application. The ads ...

Sprite is apologizing after a marketing campaign in Ireland called “Brutally Refreshing” drew ire for being brutally sexist. The soda brand launched the campaign earlier this year with ads that ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The First Church of Christ, Scientist, and we’ve always been transparent about that. The church publishes the ...

The Coca-Cola Company recently announced the launch of Sprite's first global integrated marketing campaign with a new commercial featuring Drake. The commercial [watch below] which features the Grammy ...

Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...

There’s nothing trickier to pull off in advertising—and in many other things, too—than authenticity. Still, advertisers try and try and try to “keep it real.” A particularly bold example of this in ...

To celebrate Marcha de Orgullo – Bueno Aires Pride – Sprite created a 1 and a half minute advertisement leading up to the event, which was last Saturday. The Coca-Cola Company-owned soda brand’s ...

Beyonce Knowles just inked a $50 million deal with Pepsi. Dec. 13, 2012— -- A Columbia University researcher has calculated that NBA star LeBron James' ads might be responsible for selling a ...