We live in a world where consumers have a myriad of choices when it comes to purchasing most products and services. While many products do have differentiating benefits and features, consumers want ...

Despite its recent rise, sustainable marketing is an evolving concept and one that marketers should consider. Innovation often happens when two existing concepts are executed in a way they haven’t ...

NEW YORK, December 7, 2021 /CSRwire/ - Leading organizations in the marketing industry today announced a groundbreaking coalition of resources and professional expertise to catalyze the global ...

Dentsu and Kantar's special report on corporate sustainability has revealed that Marketing and Insights departments lag behind other business divisions when it comes to executing and measuring ...

A federal court recently held that a customer could sue ALDI, a national food retailer, for false advertising based on an on-pack claim for a salmon product that read: “Simple. Sustainable. Seafood.” ...

Brands started feverishly marketing their sustainability efforts about five years ago upon realizing a new generation of consumers was choosing to buy from carbon-conscious companies. But in doing so, ...

Sustainability, green economy, are not just buzzwords anymore. They hold a deeper value, and in last couple of years especially during and post-pandemic, a large section of population has realized the ...

At Sustainable Brands, we believe — with a level of passion typical of unabashed optimists — that sustainability can be one of the few most valuable drivers of innovation for many years to come, ...

Forbes contributors publish independent expert analyses and insights. Eco-entrepreneur, author & sustainability solutionist. Over the 20 years I’ve spent working in sustainability and purpose, I’ve ...

A Nike consumer is accusing the brand of greenwashing in a new lawsuit. In a complaint filed Wednesday in a District Court in Missouri, plaintiff Maria Guadalupe Ellis claimed that Nike uses ...

Sustainable fashion is inherently an unnatural pairing. Seasonal trends urge shoppers to purchase new looks regularly, while eco-friendly living asks them to pare down. A growing number of fashion ...