Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...

It looks as though Facebook's latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The ...

Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, ...

Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...

Google is running another test, this time with a new look for its mobile search results. As spotted by SEO Roundtable, Google Search on mobile began adding background header images to certain ‘idea’ ...

A screenshot of a search results header design Google is testing posted on Reddit. Google has confirmed with Search Engine Land that it is testing new user interface for the core search results pages.

Microsoft seems to be working on a redesign for the Windows 10 Settings app. Twitter user Florian B. shared a screenshot of a new version of the app that features a large header with user information.

Ric Rodriguez has spotted Google testing a blue colored header for the mobile search results. We have seen Google testing various colored search buttons in the header area of the Google Search bar but ...

Google has begun testing incorporating background headers into some of its search queries. 9to5 reports some bold background headers have begun appearing for some users on some search queries. This ...