WHAT YOU NEED TO KNOW: The third iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on the cast urethane cover to produce the driver and iron flight of the ...

Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

More greenside spin and distance. It’s a recipe literally every recreational golfer wants with the golf ball in their bag — and one Titleist has strived for with its third-generation AVX golf ball.

Last January, Titleist updated the Pro V1 and the Pro V1x, the most-played balls on every professional tour and at events such as the U.S. Amateur, U.S. Women’s Amateur and NCAA Championships. They ...

In the golf ball business, there is Titleist and everyone else. The slogan "the No. 1 ball in golf" has multiple meanings, but the statement easily can be supported by Titleist through retail ...

The Titleist AVX is something new in golf balls for its parent company, even though certain sections of the country got a taste of it last fall. The thing is Titleist doesn’t generally do different, ...

After a hugely successful launch of the original line of ProV1 and ProV1X RCT golf balls, Titleist is expanding the technology into two more popular golf balls in their premium line, the ProV1x Left ...

What’s new: More ball speed, distance and spin around the greens. How does this happen? The new AVX, which touts the lowest flight, lowest spin and softest feel of Titleist’s three premium balls, ...

Titleist has introduced its latest AVX golf ball. Here’s everything you need to know: WHAT STANDS OUT: In short, the new AVX offers players a softer ball that spins less of the tee than the popular ...