The answer to why website traffic has dropped? Ready for it? AEO stands for Answer Engine Optimisation, and GEO stands for Generative Engine Optimisation. The effects of these have been rolling out ...

Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report. Since ...

A new report from edge cloud platform provider Fastly suggests AI crawlers made up almost 80% of all AI bot traffic in recent months – with crawlers from Meta making up more than half of total traffic ...

Ahrefs launched a monthly dashboard comparing Google and ChatGPT referral traffic so you can track AI search as a measurable channel. Google remains the primary referral source; ChatGPT is small but ...

When multiple AI models were on the boom, and even until last month, Google was firmly saying that there was no decline in web traffic and everything is fine. However, the tech giant has finally ...

A quiet but troubling anomaly emerged in September when developers using Google Search Console began spotting chat-style text strings inside their search traffic reports. Instead of ...

According to Pixalate's research into invalid traffic (IVT), including ad fraud, in programmatic advertising across key APAC countries-Japan, Singapore, and India-Japan had the lowest IVT rate (13%) ...

The report highlights how automated scraping and impersonation campaigns are distorting analytics, undermining ad revenue, and driving new forms of digital fraud.

Wikipedia has seen a decline in users this year due to artificial intelligence summaries in search engine results, as well as the growing popularity of social media, according to a blog post from ...

The United Kingdom recently started enforcing the Online Safety Act’s age-check rules, and The Washington Post reports that it’s already having a significant effect on web traffic. U.K. law now ...