Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site ...

Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

Google News optimization means applying proven best practices with up-to-date knowledge of the changing search landscape. Here's how. Since the beta version of Google News was first launched back in ...

Are agencies going to be expected to “manage to the recommendations”? That’s among the concerns I heard from many marketers after Google announced the performance portion of the Google Partner program ...

For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information ...

For many years Google has been advising site owners to prioritize user experience (UX) in order to benefit search engine optimization (SEO) rankings, but now five key signals are being officially ...

SAN DIEGO — Mitchell Repair Information Co. L.L.C. is offering its Mitchell 1 Google Optimization Suite to help automotive repair shops boost their online presence and drive new business opportunities ...

Over the past several years, Google has been working to make Android apps smaller in size by optimizing what code and resources are downloaded to devices. The latest initiative on this front is “App ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...