The MarketWatch News Department was not involved in the creation of this content. With $5 million already donated to first responders, the whiskey brand unveils a major initiative for firehouses ...

CRUMLIN, Ireland, Feb. 28, 2019 /PRNewswire/ -- Eire Born Spirits today announces the launch of Proper No. Twelve Irish Whiskey in the United Kingdom. Mixed Martial Arts (MMA) Champion and one of the ...

Since its founding seven years ago, Irish whiskey brand Proper No. Twelve has added an apple-flavored whiskey in 2023 and has now released its first limited offering, a 13-year-old Irish single malt.

That’s thanks to Proper No. Twelve Irish Apple Whiskey. The new product is part of the company’s portfolio, which debuted in 2018. Agency WeHolden produced the creative spots, “Apple Truck,” now ...

Conor McGregor will no longer be the face of the popular Irish whiskey brand that he helped create. Proper No. Twelve dropped McGregor after he was found liable in a sexual assault case.Video above: ...

Conor McGregor is no longer the majority owner of the whiskey brand he founded, but the UFC star has added to his growing fortune. Proximo Spirits, a company that owns Jose Cuervo and other alcohol ...

Conor McGregor's longtime teammate and friend is suing him for millions, claiming he was instrumental in launching McGregor's Proper No. Twelve whiskey brand. Artem Lobov, a UFC veteran, filed a ...

After launching Proper No. Twelve Irish Whiskey in 2018 with co-founders Audie Attar and Ken Austin, MMA icon and entrepreneur Conor McGregor is now introducing “Proper No. Twelve Irish Apple Whiskey.