The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media ...

Confusion in CTV isn’t a natural byproduct of a maturing market; it’s an outcome of how distributors protect their pricing ...

A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation ...

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic ...

Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather targeting and ...

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to ...

In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to a 5% YOY decline ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

Lesser-known browser Brave comes out of the woodwork; agentic chatbots require new ad practices; and private equity can ...

Skai’s Jeff Cohen on why leading retailers and brands are already rethinking their strategies for the AI era, even though ...

Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report ...

Innovid's new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down ...