Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation ...

From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.

Despite how crazy 2025 has been and how lightning-fast the year has flown by, independent agency heads have a lot to be thankful for. As adland has been rocked by a series of takeovers and mergers in ...

As Shark Tank India returns for its fifth season, it does so with a quiet but consequential reset to reach more viewers.

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural ...

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and ...

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look ...

Every few years, someone declares that public relations is dead. They point to shrinking newsrooms, influencer noise, ...

Darren Woolley unwraps his wishes for 2026 — more time, more magic, more safety, and a future where humans shine brighter ...

Natural diamonds continue to evolve with changing design sensibilities, embracing modern forms and expressions while ...