Brands at the 2023 iteration of Bravo’s fan convention for its reality shows saw double-digit lifts in brand recall, purchase ...

Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones ...

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is ...

The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by ...

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.

Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in just ...

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...