Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human ...

As the Institute’s first VP for energy and climate, Evelyn Wang ’00 is marshaling MIT’s expertise to meet the greatest ...

When it comes to CMNs, retailers and marketplaces hold the key advantage thanks to shopping and transaction-level data.

Amanpal Dhupar, Head of Retail at Tredence is an experienced retail analytics and AI leader with over a decade of expertise ...

The soft launch landscape looks set to change in 2026. As technology evolves, so too do user acquisition and data collection.

Working with the team that built Letterboxd, Community Center is an early attempt to integrate audience-building into ...

Fidelity Enhanced Large Cap Growth ETF (FELG) earns a Buy: active Russell 1000 Growth picks, strong returns, GARP tilt. Read ...

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...

SCOTTSDALE, Ariz., Jan. 06, 2026 (GLOBE NEWSWIRE) -- VIIRL, the industry’s most intelligent all-in-one lead Marketing as a Service (MaaS) platform, today announced a strategic partnership with eLocal, ...