I got Bettinardi's VIP putter fitting experience earlier this year, and now you can win one on Fairway Jockey.

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

On Tuesday, Bettinardi unveiled two new shapes in its Antidote series of putters, which are low-torque, toe-up designs from the Bettinardi family. The trend has boomed over the last two years and ...

Who it’s for: Golfers seeking the stability and consistency of a zero-torque design, but who prefer distinctive mallet shapes with enhanced alignment and forgiveness. Need a news break? Check out the ...

Discover how the Bettinardi Zero Torque SB1 putter can improve your golf game! Gain better control, accuracy, and confidence on the greens with this pro-approved tool. #GolfTips #BettinardiPutter ...

Discover how a custom Bettinardi putter fitting transformed my short game and improved my putting overnight. Learn why the right putter fit makes all the difference and how it can elevate your golf ...

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This week, L.A.B. Golf announced they are selling a majority stake in their company to an investment firm, valuing the company at $200 million. If you don’t know them by name, you have probably seen ...

TravisMathew has teamed with Guinness on a unique golf shoe collaboration that's been released in concert with the Open Championship's return to Ireland. TravisMathew’s latest collaboration is a ...

First there was the Chipotle head cover, and now you can wash it down with a pair of Guinness golf shoes. Golf apparel brand TravisMathew has teamed up with Guinness to produce a limited-edition golf ...

As with most premium businesses, quality is top of mind for Bettinardi and its president, Sam Bettinardi. How does Bettinardi ensure the quality of his products? His office is just a few steps away ...