reels.grunge studio on Instagram: "“Ava Adore” by The Smashing Pumpkins was released in 1998 as the lead single from their album Adore. The song marked a shift in the band’s sound, blending gothic rock with electronic elements and a darker aesthetic compared to their earlier work. The music video, directed by Dom and Nic, is known for its striking visual style. Shot as one long continuous take with digital effects stitched in, it follows Billy Corgan through surreal, shifting scenes — from decay

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Ava Media: Celebrating Nawruz Sports Culture